PENSKE-MRC ANNOUNCES STRATEGIC INVESTMENT IN SXSW, DEMONSTRATING CONVICTION IN THE FUTURE OF LIVE EVENTS Austin, Texas – April 19, 2021 – South by Southwest® (SXSW®) and P-MRC Holdings, LLC.
announced a partnership today that aligns P-MRC as a long-term partner with and shareholder of SXSW, LLC. P-MRC, a joint venture between Penske Media Corporation and MRC whose holdings include some of the most influential brands in entertainment and music, including Billboard, The Hollywood Reporter, Rolling Stone, Variety, and Vibe, will bring media expertise and new avenues for discovery to SXSW?s iconic event.
The deal will also expand SXSW?s potential for new events and business models. ?It has been an incredibly tough period for small
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