John Hopewell Chief International Correspondent A Locarno world premiere this August, “Rita,” the directorial debut of Spanish star Paz Vega (“Spanglish,” “Lucia & Sex”), has clinched first key market sales, rolling off the American Film Market.
Sales company Filmax has closed the U.K. and Ireland with Signature Entertainment, whose recent and upcoming releases include “The New Boy,” “Unicorns” and Viggo Mortensen’s “The Dead Don’t Hurt.” In a separate deal, BookMy Show has closed rights to India.
Filmax head of international Ivan Díaz expects to close other deals, he said. The first sales news comes as “Rita”is fast becoming a fest favourite, playing Chicago for its U.S.
premiere, Valladolid for its domestic Spanish bow, and now Tallinn, Seville and Huelva festivals. Also written by Vega, and based on her own childhood in Triana, Sevilla – “Apart from the domestic violence, everything else that happens to Rita I’ve experienced,” Vega has told Variety – “Rita” weighs in as a nostalgia-sluiced chronicle of an initially blissful but increasingly blighted working class childhood in 1984 Seville, as school’s out for summer for Rita.
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