CNN Worldwide has tapped Otto Bell to oversee its creative marketing department. Bell will be senior vice president and chief creative officer, and will report to Kristine Coratti Kelly, the executive vice president and head of global communications.
He’ll oversee on-air and off-channel brand and marketing for all CNN Worldwide businesses. Bell is the founder and chief creative officer of Courageous, the commercial brand studio for CNN.
He worked with CNN teams on hundreds of campaigns for hundreds of advertisers. Before his work at Courageous, Bell helped launch and lead Oglivy’s entertainment practice, where he developed new media models and produced brand-funded television series.
Partners included BBC World News, CNBC, Nat Geo and Discovery. He previously worked in brand positioning, brand planning and copywriting over three years in London, Paris and Shanghai as part of WPP’s “Fellowship” program.
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