OpenAI and Other Tech Companies Battle Transparency Obligation in Europe’s AI Act as Creatives Push Back: ‘We Know You’re Harvesting Us’
variety.comElsa Keslassy International Correspondent Nine months ago, the European Union passed a landmark AI Act that was hailed as groundbreaking.
It became the world’s first law aimed at regulating artificial intelligence technology, and specifically demanded that AI companies start informing the public when a piece of content is AI-generated.
But one of the most divisive aspects of the law concerns transparency in the crucial upstream phase, requiring AI companies to notify rightsholders when their works are being used as training data for the algorithms of their generative AI systems.
That notification obligation — the implementation of which is still up in the air but is due to kick in on Aug. 2 — is the crux of the battle for rightsholders seeking compensation and new revenue streams, as well as AI companies including OpenAI (Chat GPT’s parent company), Meta and French banner MistralAI.
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