NowThis to Spin Off From Vox Media
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variety.comTodd Spangler NY Digital Editor Vox Media announced that NowThis, the social media-focused news division it picked up through the 2021 acquisition of Group Nine Media, will become an independent entity through a deal with the Accelerate Change media network.
Vox Media will retain a minority ownership stake in the newly independent NowThis and will continue to sell, produce and execute advertiser campaigns for NowThis.
Washington, D.C.-based Accelerate Change will make a “substantial investment” in NowThis to support its continued growth and operations.
Financial terms of the deal weren’t disclosed. According to Vox Media, NowThis will use the funding from Accelerate Change to expand its coverage and invest in staff and creator development.
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