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NFL Season Arrives To Help TV Advertising Get Back In The Game

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deadline.com
deadline.comdeadline.com:

Dade Hayes Finance EditorThe NFL season — somehow, some way — is actually kicking off tonight in Kansas City with NBC’s broadcast of the Chiefs game against the Houston Texans.

The return of pro football (plus select college games) is coming not a moment too soon for a television advertising business trying to end this tempestuous year on a positive note.Of all the parts of the media landscape wiped out by the coronavirus pandemic in 2020, live sports is the most precious.

The multibillion-dollar sports TV ad business has had a hole blown out of it, though the return of golf, soccer, baseball and NBA basketball has brought encouraging results.

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