New York Liberty Star Jonquel Jones Gets State Farm Treatment, Reflecting Growing Recognition of Female Athletes
variety.comCynthia Littleton Business Editor Forty years ago, it was a big deal when Olympic gymnast Mary Lou Retton became the first female athlete to be featured on the front of a Wheaties cereal box, a consumer-culture laurel reserved for the highest achievers in sports.
The Wheaties placement of today is to be part of a recurring national advertising campaign that is known for featuring the best and brightest in sports.
This year, the State Farm year-end ad campaign includes Jonquel Jones, the 6-foot-6 forward for the WNBA‘s New York Liberty who in October led the team to the first championship in its 27-year history.
She was named Finals MVP. Jones appears in the cheeky spot that revolves around auto insurance, a damaged sports car, New York Liberty legend and ESPN commentator Rebecca Lobo and the team’s free-spirited mascot, Ellie the Elephant.
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