New Cannes Market Boss Guillaume Esmiol Talks Innovations & Signs That 2023 Will Be A Record-Breaking Year For Attendance
deadline.comGuillaume Esmiol is gearing up for his first edition flying solo as the executive director of the Cannes Film Festival’s Marché du Film, which kicks off in less than a week to run from May 16 to 24. “We’re in the thick of it right now.
There’s still a lot to tie up,” says Esmiol, who took over from long-time market boss Jérôme Paillard at the end of the 2022 edition.
On the back of current registrations, Esmiol is predicting record-breaking attendance this year as the travel restrictions of the pandemic recede into history. “The numbers are good,” he says.
As of May 9, there were 11,200 accreditations, which is 15% more than for the same period last year, when the market registered a final figure of 12,100 accreditations in total. “I think we could beat our 2019 record when there were just over 12,500 accredited guests,” says Esmiol. “It could be that people have registered earlier… we’ll see.” One confirmed trend is an uptick in the attendance of Asian professionals, particularly from China.
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