Netflix’s ‘The Leopard’ Gains Global Traction as Streamer Screens Sumptuous Show at Italian Embassies Around the World (EXCLUSIVE)
variety.comNick Vivarelli International Correspondent Netflix’s “The Leopard” is gaining global traction with viewers just as the streaming giant is taking the sumptuous Sicilian series on a tour involving gala presentations in Italian embassies in Washington D.C., London, Berlin, Brussels and other world capitals.
The high-end show, based on the classic Sicily-set novel by Giuseppe Tomasi di Lampedusa, dropped on Netflix March 5. In its first five days, “The Leopard” scored more than 3 million views worldwide and landed in the streamer’s Top 10 in over 30 countries including Argentina, Belgium, Brazil, Germany, Mexico and Spain — in addition to Italy, where “The Leopard” rapidly shot to No.
1, Netflix said on Wednesday. Following a glitzy March 3 Rome launch with a black-tie gala held in the Eternal City’s Opera Theatre, the lavish historical tapestry — with elements comparable to “Downton Abbey” or “The Crown” – has been unveiled, in part, at a slew of hosted events held in partnership with Italian institutions.
This included at the Italian embassy in Washington, D.C., where “The Leopard” screening was attended by Netflix chief content officer Bela Bajaria and Italian ambassador to the U.S.
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