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Netflix’s Ad Tier Now Has More Than 23 Million Monthly Members, Advertising Chief Says

Cynthia Littleton Jeremi Gorman Todd Spangler Ny Amy Reinhard Las Vegas Netflix Entertainment president wellness Digital Rights Platform

10.01.2024 - 23:07

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variety.com

variety.com:

Todd Spangler NY Digital Editor Netflix is seeing strong growth of its advertising-based plan, having recently eclipsed 23 million global monthly active users, president of advertising Amy Reinhard said.

Reinhard spoke Wednesday at the Variety Entertainment Summit at CES 2024 at Las Vegas’ Aria Resort and Casino. “The thing we’re really excited about is the engagement,” she said.

Of Netflix’s customers on ad-supported plans, 85% of are streaming on the platform for more than two hours per day, she said.

The new 23 million-plus figure comes after Netflix a little over two months ago said its ad-supported tier had over 15 million monthly active users worldwide.

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