Netflix Chief Content Officer Bela Bajaria Joins Coca-Cola Board of Directors
variety.comJack Dunn The Coca-Cola Company has named Netflix‘s chief content officer Bela Bajaria the latest member of its board of directors.
Her role is effective immediately and brings Coca-Cola’s board membership to 12. At Netflix, Bajaria oversees all film and television for the streamer in all languages and manages the spending of its $17 billion annual content budget.
She reports directly to co-CEO Ted Sarandos. “Bela brings a wealth of experience in global business, from building and leading teams to setting strategy,” said James Quincey, chairman and CEO of The Coca-Cola Company. “Her deep background in media also promises to provide our board and leadership with valuable perspective as Coca-Cola continues to evolve and strengthen its marketing model.” Bajaria joins sitting board members Quincey, Allen & Co.
president Herb Allen, Banco Santander executive chair Ana Botín, Davis Selected Advisers chairman Christopher C. Davis, Permira senior advisor Carolyn Everson, president of Spelman College Helene D.
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