Six Biggest Content Giants Set For Major Spending Landmark – Report
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deadline.comThe world’s six top content giants will hit a major spending landmark this year, according to research from Ampere Analysis.
Disney, Comcast, Google, Warner Bros. Discovery (WBD), Netflix and Paramount will spend a forecast $126B on the content landscape this year, Ampere said.
For the first time, this will account for more than half (50.6%) of the entire landscape, up from 46.8% in 2020 and 47.5% last year.
Disney is projected to remain the largest contributor to the global landscape, accounting for 14.4% of market share, or $35.8B spend, which was buttressed by the full acquisition of Hulu from Comcast at the start of this year.
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