NBCUniversal Vet Katherine Nelson Named Disney Branded Television’s VP of Corporate Communications

variety.com:

Jennifer Maas TV Business WriterNBCUniversal communications vet Katherine Nelson has joined Disney Branded Television in the newly-created role of vice president of corporate communications.In this position, Nelson will be responsible for overall communications strategy in support of the organization’s business and executive team as they ramp up the volume of programming that they create, produce and market for Disney+ and linear networks Disney Channel, Disney XD and Disney Junior.Based in Burbank, California, Nelson will have a focus on communications that drive the business and build Disney Branded Television’s brand reputation.

She will be responsible for leading both external and internal communications for the organization, driving alignment and integrated messaging around strategy, business operations, brand development and internal culture.

Nelson will report to both Ayo Davis, president of Disney Branded Television, and Charissa Gilmore, who is newly-promoted to senior vice president of corporate communications at Disney General Entertainment.“Storytelling is at the heart of everything we do, and Katherine is known throughout the industry as a master communicator,” Davis said in a statement Thursday. “As we build upon our legacy of success and broaden our scope to connect with kids and families around the globe, I’m delighted to welcome Katherine to the Disney Branded Television team.”“When we created this new role, I asked colleagues in the industry and press for recommendations, and Katherine’s name was brought up time and again with great enthusiasm,” Gilmore added.