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Nielsen’s Gracenote Will Measure TV Shows’ ‘Bingeability’ and Availability on Streaming to Help Guide Licensing Strategies

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Jennifer Maas TV Business WriterNielsen’s media data arm Gracenote is launching new tools to measure the “bingeability” and streaming availability of TV shows to offer companies guidance in licensing and acquisition during the Peak TV era.Joining Gracenote’s Content Analytics data group, which features Inclusion Analytics and Audience Predict, the Distribution Dynamics and Program Availability Archive will “provide the content marketplace insights into characteristics of programming that drives consumption and historical availability enabling data-driven decision-making,” per Nielsen.The Distribution Dynamics offering will look at the following, in order to evaluate how specific streaming and broadcast series are consumed: Per Nielsen, “Leveraging this intelligence, streaming services and networks can optimize slate management through visibility into what content is better suited for viewer acquisition versus viewer retention, or what types of programming better resonate with certain audiences.

Media companies and studios can solve content distribution challenges by understanding what programming to create or license to maximize viewership.

Studios, streaming services and networks can answer content development questions by identifying underserved viewership segments.”For Gracenote’s Program Availability Archive, the focus is on past placement of content across streamers, with information from the past five years on program and episode titles, unique Gracenote content identifiers (IDs), original air dates;.

availability start and end dates as well as season and episode numbers.“Using the Gracenote Program Availability Archive, content creators, licensors and buyers can see program release scheduling, stacking, windowing.

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