John Hopewell Chief International Correspondent CANNES — “Where Are You?” a screen asked behind speakers at a MipTV panel for “Destination X,” one of the most-awaited new formats in the world.
Some audience members at the panel, may have been asking the same thing. Co-commissioned by the BBC and NBCUniversal as part of their international formats pact, “Destination X” is designed as their weekly water cooler replacement for “The Traitors,” whose 11 territory launches in 2023 were the most of any format in the world, according to “Tracking the Giants,” a report by analysts K7.
Presented Saturday morning at MipTV “Tracking the Giants” branded “The Traitors” Format of the Year. So its follow-up has been greeted with huge anticipation, an industry audience packing out the boutique auditorium Palais Stage at Cannes Palais des Festivals during MipFormats to attend a panel, ‘Destination X’ Case Study – Building a Global Format With NBCUniversal and BBC.
What they didn’t get, however – and what many were surely looking for – were visuals of the new show, any instance of its tone, pace, style or specific manifestations of scale.
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