NBCU Assigns Sports-Advertising Chief Dan Lovinger to Focus on Olympics

variety.com:

Brian Steinberg Senior TV EditorDan Lovinger, a veteran ad-sales executive who has helped supervised outreach to advertisers for NBCUniversal venues ranging from prime-time TV shows to “Sunday Night Football” and the Super Bowl, is getting a new assignment.Lovinger will oversee all efforts aimed at getting advertisers to sponsor NBCUniversal’s Olympics and Paralympics broadcasts, a pillar of the company’s programming strategy representing hundreds of hours worth of some of TV’s highest-priced inventory.

Lovinger, who had been an executive vice president, has been elevated to president, and will report directly to Linda Yaccarino, NBCU’s global chairman of advertising sales and partnerships.

Other sports efforts previously under Lovinger will be supervised by Mark Marshall, also a president of NBCU ad sales. Lovinger’s new role “is essential for our future,” Yaccarino said in a memo to staffers.In recent years, NBCU has dug even deeper into the Olympics, which it has rights to broadcast through 2032 under a pact believed to cost $7.75 billion.