NBC News Will Use Super Bowl, Olympics to Hunt for Streaming-News Fans

variety.com:

Brian Steinberg Senior TV EditorNBC News has a lot of stories to tell during the Olympics and the Super Bowl. One of them is about itself.The large NBCUniversal news division is using both events to get the word out about its growing package of streaming news programming at a time when the battle for broadband info junkies appears to be reaching a new apex.NBC News will tout its streaming-news outlet NBC News Now with a 20 second promo in the first quarter during NBC’s broadcast of Super Bowl LVI this Sunday, as well as with a 15-second promo during the pre-game.

A promo for NBC News Now will also appear during the network’s Olympics coverage. Those promos are set to air as NBC News is amplifying the service in both New York, with a big billboard in Times Square, and Los Angeles, with billboards going up this month. “We’ve got these incredibly high-profile, high-visibility opportunities like the Super Bowl and the Olympics that only take place together once in a blue moon,” says Noah Oppenheim, president of NBC News, in an interview.

He adds: “We are taking advantage of that opportunity to speak to as broad and as large an audience as possible.”NBC News uses its corporate bullhorn as competitors are trying to do the same.

WarnerMedia’s CNN is expected to launch the subscription streaming-video hub CNN Plus in weeks to come and has been blasting promos touting new series on social media and its own air.