Brian Steinberg Senior TV Editor Noah Lyles might be one of the nation’s fastest athletes, but there’s one thing he was falling behind on: managing his social-media profile.
The Olympic runner knows how important it is for fans to see clips of him in action, particularly with the Paris Games about a year or so away.
But securing rights to video footage and putting it up in an intelligent way across different digital venues can be difficult, he says. “That can be very stressful, and take away from the ability to perform.” NBCUniversal wants to offer athletes some assistance.
The media company is launching a new production effort called Fortius that aims to help Olympic athletes burnish their brands in the months leading up to the next Games.
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