NBC ‘Darn Close’ to Booking $1 Billion in Paris Olympics Ad Sales
variety.comBrian Steinberg Senior TV Editor Most contests in the 2024 Summer Olympics set for Paris, France, won’t start until next summer.
NBC has been running one race for months. NBCUniversal is seeing more robust interest in the athletic extravaganza from Madison Avenue than is the norm at this point in negotiations, says Dan Lovinger, president of the media company’s Olympics and Paralympics sales, in an interview. “With almost ten months to go, we are exceeding where we were” going into Olympics in Tokyo — which had to be sold through two different processes owing to the coronavirus pandemic — Beijing, Rio and London, says Lovinger, “We are in very good shape.” The executive would not say how much advertising NBCU had booked for the Paris Olympics, but suggested the company was “darn close” to the $1 billion mark.
NBCU is believed to have sold around $1.25 billion in national advertising related to its 2021 broadcast of the Olympics Games in Tokyo.
There was some furor around viewership patterns around the event, with linear audiences in decline and digital consumption on the rise.
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