NBA Star Joel Embiid Launches Miniature Géant Studio With SpringHill (EXCLUSIVE)
variety.comBrian Steinberg Senior TV Editor Count NBA MVP Joel Embiid among the athletes looking to make their way into the media industry.
The six-time NBA All-Star is launching Miniature Géant, a new production studio, in partnership with The SpringHill Company, the media company backed by LeBron James and Maverick Carter. “We want to do as much as we can to inspire,” says Embiid, who has galvanized sports fans by overcoming injuries early in his career for the Philadelphia 76ers, which he joined in 2014.
He adds: “I want it to be successful, but I want it done the right way. The whole goal is just to try to tell people stories, and use my platform to inspire the next generation.” Miniature Géant aims to showcase stories of people who have taken nontraditional paths to success.
The studio will look for projects that could include unscripted, scripted, audio and branded content. Embiid’s unique background — he was born in Yaounde, Cameroon and moved to the U.S.
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