Rebecca Rubin Film and Media Reporter A record number of people went to the movies on Saturday in honor of National Cinema Day.
Thanks to heavily discounted tickets, an estimated 8.1 million moviegoers attended their local multiplex to purchase tickets for just $3, making Sept.
3 the highest-attended day of the year for theaters, according to the National Association of Theater Owners. In an effort to populate multiplexes during the dog days of summer, more than 3,000 theaters across the country, including major chains like AMC and Regal, were charging just $3 for admission to any movie in any format — far less expensive than the country’s average ticket price.
The one-day event brought in $24.3 million according to Comscore, a figure that’s 9% ahead of the preceding Saturday, even with discounted admission.
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