National Cinema Week Sets Second Annual Edition For October
deadline.comOn the heels of National Cinema Day, a smaller event that debuted last year, called National Cinema Week, has set Oct. 7-13 for its second annual push to celebrate moviegoing in the U.S., Canada and the Caribbean.Over 1,200 theaters repping 12,00+ screens are participating and more may join.
The dates are one week later than Cinema Week had previously announced in March.Events include Community Day, where theaters will host more than 6,500 underserved youth at free Sat.
morning showings of Sony’s Lyle, Lyle, Crocodile, presented by the Independent Cinema Alliance.Most cinemas are offering unlimited popcorn at a Family Day on Sunday, and special loyalty club member rewards and prizes on Monday.
Cinema Week is also helping to market a handful of event screenings, most but not all previously planned.Creator and organizer Brandon Jones of Dallas-based marketing agency FilmFrog acknowledged the event is “a fraction” of National Cinema Day — the recent push led by NATO’s nonprofit Cinema Foundation that offered a day of free tickets and concessions Sat,, Sept.
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