MVP Kids Scores Toonz Media, BLKBX Originals Deal for TV Series, Roblox Game (EXCLUSIVE)

variety.com:

Naman Ramachandran India-headquartered global animation outfit Toonz Media Group is betting big on character-building entertainment, partnering with BLKBX Originals and MVP Kids to develop a new 3D animated series and Roblox game based on the popular children’s brand.

The deal will see the production of 52 seven-minute episodes aimed at expanding the reach of MVP Kids’ diverse cast of characters beyond their established book and curriculum empire.

For Toonz, which produces over 10,000 minutes of kids and family content annually, the move represents a strategic push into multi-platform storytelling.

The studio, known for collaborations with heavy hitters like Marvel (“Wolverine and the X-Men”) and Universal (“Mostly Ghostly”), will leverage its animation chops to bring MVP Kids’ message of individuality to the small screen. “Diversity and individuality have always been key themes in our productions, and this project perfectly aligns with our values,” says P.