Music Industry Moves: Laufey Reaffirms Global Record Deal With AWAL

variety.com:

Thania Garcia Icelandic-Chinese artist, composer, producer and multi-instrumentalist Laufey has extended her deal with AWAL.

The announcement arrives on the heels of her sophomore album “Bewitched,” which was recently nominated for best traditional pop vocal album at the 2024 Grammys. “AWAL’s steadfast commitment to my creative autonomy has been essential in providing me the space and freedom to create music on my own terms,” said Laufey, who first signed with AWAL in April 2022. “Their drive and progressive vision for the music industry runs through the company, and I’m over the moon to extend our partnership.” Added AWAL CEO Lonny Olinick, “Laufey is the artist you dream of having an opportunity to work with.

She is a generational talent—that talent is only matched by her incredible dedication to her craft. She has built a fiercely dedicated fanbase and understands what it takes in today’s world to constantly challenge and engage them.

The opportunities ahead for Laufey are limitless and I couldn’t be prouder to continue our relationship.” Pictured above (L-R): Justin Macchio (AWAL, SVP Marketing), Max Gredinger (Foundations Artist Management, Partner), Laufey, Bianca Bhagat (AWAL, GM), Lonny Olinick (AWAL, CEO) backstage at Town Hall, NYC. + 10K Projects has partnered with rapper Moneybagg Yo and his Loaf Boyz Ventures record label.