Thania Garcia South by Southwest Conference and Festivals has upped Co-President and Chief Programming Officer Hugh Forrest to president of the company.
Forrest will continue to oversee the programming departments while taking over current Co-President and Chief Brand Officer Jann Baskett’s role.
Baskett will step down on Dec. 31, transitioning to an advisory and project-based role. Forrest’s new role will focus on continued guidance over the business, including new growth opportunities.
He will work closely with SXSW’s Board of Directors, which includes SXSW Executive Chairman Roland Swenson, CEO of Penske Media Jay Penske, and CEO of the Future Today Institute Amy Webb. “I’m tremendously excited about leading SXSW over this next phase of growth,” saidForrest. “The experience of connection, inspiration and discovery that we provide for so many different industries each March has never been more relevant than now.
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