Marc Malkin Senior Film Awards, Events & Lifestyle EditorHBO had no input into the viral “And Just Like That” Peloton ad that was released over the weekend.
Neither did series creator Michael Patrick King.So says Ryan Reynolds, who spearheaded the ad through his Maximum Effort marketing company. “We hope HBO and all involved see this for what it was — a fun way to extend a beloved character into a conversation that was already happening,” Reynolds tells me.HBO and Michael Patrick King declined to comment.In the first episode of HBO Max’s “Sex and the City” reboot, Mr.
Big (Chris Noth) drops dead of a heart attack after completing his 1,000th ride on a Peloton class led by his favorite instructor, Jess King.
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