​Ryan Reynolds Reveals How He Spearheaded ‘And Just Like That’ Peloton Ad In Just 24 Hours

hollywoodlife.com:

Ryan Reynolds, 45, played a big part in creating the 40-second Peloton ad that’s gone viral in the wake of Mr.

Big’s death in And Just Like That. The actor’s marketing company, Maximum Effort, produced the ad, which features Mr. Big, a.k.a. Chris Noth, alive and well flirting on a couch with sexy Peloton instructor Allegra (played by Jess King).

Ryan, who also narrates the Peloton spot, told The Hollywood Reporter that the entire advertisement was created within 24 hours. “I literally met Dara [Treseder, CMO of Peloton] for the first time on Dec.

1. She emailed us right after the episode aired and we all knew just what to do,” he explained. “We try to do these things in a way where everyone wins — Peloton, Chris and the show itself.” Ryan