Ryan Reynolds Reveals How Quickly Peloton Ad With Chris Noth Came About Following the Shocking ‘SATC’ Death

usmagazine.com:

And just like that … the Peloton commercial was born. After the Sex and the City revival killed off Mr. Big with an exercise-related death, Ryan Reynolds recruited Chris Noth to help bring the iconic character back to life.“By pure luck, we’d been talking to Peloton about our Creative as a Subscription product in the week before this all happened,” Reynolds, 45, told The Hollywood Reporter on Monday, December 13. “I literally met Dara [Treseder, CMO of Peloton] for the first time on December 1.

She emailed us right after the episode aired and we all knew just what to do.”One day prior, the Deadpool actor made headlines after he shared an ad for Peloton starring Noth, 67, and real-life Peloton instructor Jess King.“To new beginnings,” Noth,