Moviepass co-founder Stacy Spikes revealed on Thursday his latest project: PreShow Interactive, a mobile app that offers gamers the ability to exchange their time spent engaging with branded content to unlock in-game currency without interrupting their playing experience.
The currency that players unlock may be applied to many popular games across multiple consoles. Currently in Beta, the company has closed $3 million in seed funding led by Harlem Capitol, which will be used to expand its product and support new hires. "We are thrilled by the early feedback and excitement we have received from our beta users as well as brands and agencies who have seen and tested the platform," said Spikes.
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