Movie Theaters & How They’re Fighting The Coronavirus Climate Right Now In The U.S. – Sunday
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deadline.comBy Anthony D'Alessandro Editorial Director/Box Office Editor What we’re about to inform you about cannot be read into as an indication of long-term trends, or even short-term.
The state of exhibition and the domestic box office is changing by the hour in the current coronavirus climate and by tomorrow or even before next Friday we could be looking at a different theatrical landscape.
The lingo “comping” is used by distribution and exhibition executives when discussing the historical comparison of titles at the box office or market conditions, and when it comes to this weekend at the box office, which saw a 22-year low of $55.3M (-45% from last weekend) according to ComScore this morning, there is no comp, not even the post-9/11 period, to
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