Moonbug’s ‘Blippi’ and ‘Little Angel’ to Get Toy Lines Developed by ‘PAW Patrol’ Producer Spin Master (EXCLUSIVE)

variety.com:

Selome Hailu Moonbug Entertainment has issued the global master toy licenses for two of its titles, “Blippi” and “Little Angel,” to Spin Master Entertainment, the company that produces the “PAW Patrol” franchise and its corresponding merchandise.

Toys and games for both properties are expected to hit shelves in 2025. Additionally, Moonbug will create short-form animated content on YouTube for some of Spin Master’s own titles, beginning with “Vida the Vet,” the preschool series that launched in October.

Spin Master has also secured paid media for some of its brands across some of Moonbug’s channels on YouTube and CTV. “We are thrilled to partner with Spin Master, a company that shares Moonbug’s values, especially the importance of giving children around the world the opportunity to laugh, learn and grow,” said Ryan Gorman, Moonbug’s vice president of consumer products franchise, toys and retail development. “Together, we will help kids interact with their favorite brands and characters in new and exciting ways across all aspects of our respective business capabilities in consumer products, content production and media management.” “We’re excited to have the opportunity to infuse Spin Master’s signature innovation into Moonbug’s incredibly popular properties which have enthralled children on a global scale,” said Doug Wadleigh, Spin Master’s executive vice president and head of global toy brands.