Mipcom Cannes Director Lucy Smith: U.S. Majors Proving Global Streaming And Third-Party Licensing “Can Co-Exist”
deadline.comEXCLUSIVE: The major U.S. studios heading to Mipcom are proving global streaming and third-party licensing “can co-exist and work together,” says the event’s director.
Lucy Smith, Director of the Entertainment Division at Mipcom Cannes organizer RX France, told Deadline the “assumption of recent years that streaming would somehow upend what happens in distribution” had faded — a boon for the traditionally sales-focused market.
The likes of Warner Bros Discovery and Paramount Global have heavily bought into Mipcom this year, with WBD International President Gerhard Zeiler delivering a keynote speech on Monday and Paramount President and CEO Bob Bakish being honored as Personality of the Year later that day.
Both companies, along with the other major U.S. studios, will operate from sizeable stands and have sales execs working half-hour slots to shop in-house programs and films that might have been warehoused for their global streaming services in recent years.
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