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Mipcom Bounces Back But Numbers Below Pre-Pandemic Peak
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variety.comLeo Barraclough International Features Editor International TV market Mipcom came back with gusto this year, but it’s not back to the level reached at its pre-pandemic peak.
A total of 10,896 delegates attended this year, which is down from the peak year of 2019, when more than 13,500 delegates came to the Cannes event.
MipJunior, which ran over the weekend, had 1,311 delegates this year. In 2019, there were 1,500. There were 3,100 buyers this year, compared with more than 4,700 in 2019.
The largest numbers of buyers this year came from the U.S. (442), followed by the U.K. (301), France (251), Germany (242) and Spain (140).
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