Millions of Brits embrace 'flexitarian' lifestyle in bid to be environmentally friendly
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mirror.co.ukMillions of flexitarian Brits plan to eat more vegetarian food this year in a bid to be more environmentally friendly - and impress people on Instagram.
Research of 2,000 adults found 31 per cent plan to eat more meat-free products in 2021 compared to last year. Londoners are embracing plant-based food more than any other region (46 per cent), followed by those in the west midlands (34 per cent) and the south west (32 per cent).
But while four in 10 have the environment at the forefront of their mind, others are more concerned about their social media profiles (13 per cent).
One in five want to be seen to be 'doing their part' in Veganuary, while 45 per cent simply don't feel the need to eat meat every single day.
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