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Midsumma Losses Add Up After Scaled Back Event
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starobserver.com.auThe past 18 months have undeniably been the toughest for Victoria’s event and creative industries. Now, like many other arts and community organisations, Midsumma Festival is facing an uphill battle as they continue to forge ahead in these uncertain times.Yet these struggles have perhaps been brewing for a while, even before Melbourne lockdowns of 2020.
Karen Bryant, CEO, Midsumma Festival, in an interview with Star Observer from February this year had revealed that Midsumma had lost out on over $760,000 in revenue even before COVID hit. “We’ve now lost around a third of our total revenue.
We went all out to try and raise money where we could, but what we did raise, we sent it straight out.” Bryant told Star Observer last week. “For.
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