There’s not much going on at the weekend box office. Yes, point fingers at the dual strikes’ impact on the theatrical schedule.
But it’s also January, which typically counts a couple of the year’s lowest-grossing weekends. The 3-day for all titles is looking at $68M, which is not only the first weak weekend of the New Year, but -8% off the same frame a year ago, which did $72.4M.
Per Box Office Mojo, the first two weekends of January respectively grossed $85.7M and $97M. Paramount’s second weekend of Mean Girls at 3,826 theaters is looking at $11M, a 62% decline, for what will be a ten-day of $49.3M.
Through ten days, new Mean Girls is pacing 17% ahead of 2004’s Mean Girls, which finaled at $86M. Amazon/MGM’s second frame of David Ayer’s Jason Statham movie, The Beekeeper, is second at 3,330 theaters with $8.3M, -50%, for a ten-day running total by EOD Sunday of $31M.
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