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Woeful Winter Weekend Without Wide Releases Sees ‘Mean Girls’ & ‘Beekeeper’ Battling For No. 1 – Friday Box Office Update
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deadline.comIn a weekend without any studio wide entries — all due to the strikes– the overall theatrical marketplace is bound to reach some sort of low: Either lower than 2023’s bottom of $51.8M for all movies (Sept.
22-24) or lower than 2022’s floor of $35M (Jan. 28-30). After last weekend saw a 2024 YTD low for 2024 YTD of $67.2M, per Comscore, -11% from a year ago, this weekend will plunge to further depths.
And there’s not a winter storm to blame. Paramount’s Mean Girls and Amazon MGM Studios’ The Beekeeper are fighting over No.
1 with $6.4M apiece in their third weekends. Beekeeper beat Mean Girls in daily grosses on Monday ($802K), Tuesday ($1.25M) and Thursday ($770K) this past week.
Read more on deadline.com
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