Max Sets France Launch for Summer 2024 (EXCLUSIVE)
variety.comElsa Keslassy International Correspondent Warner Bros. Discovery will be launching its streaming service Max in France, one of its top European markets, next summer, Variety has learned.
The launch in France will follow a rollout in Northern and Eastern Europe, which is expected to be unveiled by Gerhard Zeiler, president of international at Warner Bros.
Discovery, during his keynote at Mipcom Cannes on Monday. WBD currently has an exclusive partnership with Amazon Prime Video in France, which kicked off in March and was meant to run until at least the end of 2024.
Under WBD and Prime Video’s partnership in France, an offer called Warner Pass launched in March and boasts all of HBO programs, along with 12 channels, including Warner TV, Eurosport, Discovery Channel, Cartoon Network and CNN, as well as their associated on-demand services are available on Prime Video channels.
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