Max for Dummies: How Do HBO Max Subscribers Transition to the New Platform?

variety.com:

Selome Hailu After more than a year of fanfare caused by the 2022 merger of Warner Bros. and Discovery, David Zaslav’s WBD has finally launched Max.

Branded as “the one to watch,” the new streaming service combines the offerings of HBO Max and Discovery+ into one platform.

In April, WBD held an event announcing the name, launch date, ethos and next steps of the brand. Along with unveiling flashy (and controversial) plans like a new “Harry Potter” series, company execs also explained the decision to drop the prestigious HBO name from the title of the service: In short, they want to be clear that the acclaimed but certainly adult-leaning programming HBO is famous for is only a portion of the content available on Max. “Warner Bros.

Discovery has some of the best-known kids’ characters, animation and brands in the industry. Not surprisingly, the category has not met his true potential on HBO Max,” said JB Perrette, WBD’s president and CEO of global streaming and games. “HBO is not TV.