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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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What’s New in Max: 10 Key Changes as HBO Max Relaunches With Discovery Content, Enhanced Features

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variety.com

Todd Spangler NY Digital Editor Max, Warner Bros. Discovery’s bulked-up and revamped streaming service that takes the place of HBO Max, makes it U.S.

debut on Wednesday (May 23). Max makes several subtle enhancements aimed at making the service easier to use and more engaging — while execs say it should also be more stable than HBO Max.

According to the company, a “large portion” of HBO Max subscribers will have their apps automatically updated to Max — while in some cases, users will be prompted to download an updated Max app.

If all goes as planned, HBO Max subscribers will have their previous plan (including their username, password and billing information), profiles, avatars, and settings including “Continue Watching” and “My List” items migrated over to the new Max. SEE ALSO: What Max Launch Means for Existing HBO Max Customers For the Max launch, WBD has set up “war rooms” in multiple locations worldwide — including in Bellevue, Wash., New York and London — with staff monitoring systems that are set to trigger up to 1,000 alerts if anything goes awry. “The entire team is on standby,” says Warner Bros.

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