Marc Gilbar Elevated To President Of Imagine Brands; Amanda Farrand Joins As EVP, Business & Brand Development
deadline.comEXCLUSIVE: Imagine Entertainment on Monday announced an expansion of its Brand division with the promotion of Marc Gilbar to President and the appointment of Amanda Farrand as EVP, Business & Brand Development.
Farrand will report to Gilbar and work with executives across all Imagine disciplines to scale the business through new partnerships and increased creative capabilities, also further building out Imagine’s direct-to-consumer brand and footprint on social media.
Gilbar most recently served as EVP, Branded Entertainment and in the five years since the formation of Imagine’s Brand division, has led the team to create award-winning features and short films in collaboration with some of the world’s biggest brands including Coca-Cola (Christmas Always Finds Its Way anthology series on Prime Video), Ford (John Bronco on Hulu), Nike (The Day Sports Stood Still on HBO), Apple (Behind the Mac: Skywalker Sound), P&G (the Oscar-shortlisted short film Coded: The Hidden Love of J.C.
Leyendecker on Paramount+) and Unilever (Dads on Apple TV+), to name a few. He previously held senior posts at Farm League and Davie Brown Entertainment, and co-founded the production company Handsome Donkey.
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