Marking the first time in 70 years that it hasn’t been totally owned within the family, The Gersh Agency has sold a 45% stake to New York-based private equity firm Crestview Partners.
The talent agency hasn’t divulged the amount of equity its new partner is investing, but both sides said the aim is to accelerate Gersh’s domestic and international growth by expanding firm resources to support a growing staff and client roster.
Deal was announced by Gersh Co-Presidents Bob and David Gersh and Brian Cassidy, Co-President and Head of Media at Crestview.
Longtime Senior Managing Partner Leslie Siebert has been elevated to Co-President, alongside David and Bob Gersh. Siebert will also join the Gersh brothers and members of Crestview on a newly formed board of directors.
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