Luxury Tech Brand Kaleidescape Expands Into Cinema Business With Service to Bring Library Titles to Theaters (EXCLUSIVE)

variety.com:

Carolyn Giardina Luxury home entertainment tech company Kaleidescape — which develops and sells high-tech movie players and servers that deliver studio content to homes — is expanding into the cinema business with a sort of “on demand” service for library titles.

In doing so it aims to make older titles more accessible in theaters and open up ancillary revenue opportunities for content owners and exhibitors by attracting more moviegoers. “We have an ability to bring all this wonderful content back to the big screen,” says Priscilla Morgan, chief operating officer of Kaleidescape. “It’s servicing all the empty screens out there.

The exhibitor can curate different themes and be able to service their customers on demand.” Per the plan, Mountain View, Calif.-based Kaleidescape would sell its hardware to theater owners, prep and supply the encrypted content, and “not take a cut so all the economics stays between the studio and the exhibitor,” explains Morgan.

Alamo, Brenden, B&B Theatres, Cinema West, Classic Cinemas, Epic, Megaplex and Star Cinema Grill are scheduled to participate in a pilot program for the new service.