Former Love Island star Francesca Allen and twins Jess and Eve Gale are among a slew of stars who have been named and shamed for breaking Instagram rules.
Influencers are required to disclose the items they are paid to promote on their Instagram pages with the hashtag "ad" to not mislead their fanbase and consumers.
However, the Advertising Standards Authority have revealed that Francesca, the Gale twins, as well as Belle Hassan, Jodie Marsh and Anna Vakili have been reprimanded for "ignoring repeated warnings and help and guidance on sticking to the rules".
In a new approach, the ASA is now taking out their own Instagram advertisements against these influencers to alert consumers that they are failing to follow the rules.
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