Lorraine Kelly, Robbie Williams, Bear Grylls and Holly Willoughby have signed a joint letter led by Martin Lewis urging the Prime Minister to put paid scam adverts in the upcoming Online Safety Bill.
The consumer champion and founder of MoneySavingExpert.com has long campaigned against bogus ads using his face to lure unsuspecting victims, and wants tech giants to be held responsible under new laws being introduced by the UK Government.
While user-generated scams will be covered by the Online Safety Bill, as well as a wide range of areas such as terrorism and child sexual exploitation, paid scam advertising will not.
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