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‘Lord of the Rings’ TV Series Will Get First Trailer During Super Bowl Sunday

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variety.com

Adam B. Vary Senior Entertainment WriterThe first trailer for the TV series “The Lord of the Rings: The Rings of Power” will debut on Super Bowl Sunday, Amazon Prime Video announced on Monday.The teaser will cap off the first wave of promotion for the massively ambitious show, which launched Jan.

19 when Amazon unveiled the full title for the series in an elaborate video that involved real molten metal. Two weeks later, the streamer debuted 23 individual character posters for each of the show’s central cast that focused on their hands.Set to debut worldwide on Prime Video on Sept.

2, “The Rings of Power” is the rare streaming series to earn a major promotional cycle more than six months before its debut, which is fitting given that Amazon spent roughly $465 million on the first season alone — on top of the $250 million the company spent to secure the rights to the series from author J.R.R.

Tolkien’s estate. The show will be set thousands of years before the events of Tolkien’s “Lord of the Rings” book trilogy, in the Second Age of Middle Earth.

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