billboard.com
12.06.2020 / 18:11
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How Two LGBTQ Executives Are Helping Labels Score Big on TikTok
This story is part of Billboard's 2020 Pride List, which spotlights 40 LGBTQ executives who are shaping the music industry.Elissa Ayadi Senior vp fan engagement and digital marketing, Warner RecordsSpencer Moya Senior director, digital marketing, Interscope Geffen A&MGrowing up queer in the small town of Upton, Mass., Elissa Ayadi says, “I found my tribe online.” Today, she and Spencer Moya help major-label artists find their own digital communities: With Ayadi’s guidance and analytics, Dua Lipa has boosted her Instagram following exponentially since 2016, while Moya’s best practices helped Billie Eilish amass an audience of over 76 million followers across platforms.