, our curated list of 100 products from woman-owned brands that our editors love.) But only focusing on those brands that are owned by women has some limitations—what about woman-founded brands so successful that they get acquired by a major corporation? Or legacy brands that aren’t owned by women but are finding new success with women at the helm? Or major companies that are launching noteworthy, female-centric projects? These increasingly common scenarios nudge the needle toward a more gender-balanced economy, and in our opinion, also deserve a shout-out.So, as a way to widen our lens and capture more moments of female innovation, we’ve curated a list of “powered by women” brands. Some are household names that were born when a woman noticed something obvious missing in the marketplace.
