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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Live-Streamed CNN Channel With New Shows Set to Debut on Max

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variety.com

Brian Steinberg Senior TV Editor You might call it CNN Headline News — for the streaming era. Warner Bros. Discovery plans to unveil a 24/7 live-streamed news service called “CNN Max” on September 27, and indicated the outlet would focus initially on breaking news.

Anchors including Jim Acosta, Rahel Solomon, Amara Walker and Fredricka Whitfield and Jim Sciutto have been given assignments, with Sciutto set to lead breaking news in the afternoons.

CNN has fallen far behind its rivals when it comes to streaming, with Warner scuttling a nascent subscription-based streaming outlet, CNN+, last year.

As the company recalibrated CNN’s strategy, however, MSNBC, Fox News Channel, ABC News and CBS News have all had opportunities to establish new programming for the broadband set, and to experiment while refining their brands in the space.

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