if one would shop there, but which 5 for $25 panties one would purchase. But like a pair of thigh-high stockings worn too long, the company’s market share has gradually descended—from 32% in 2015 to 19% in 2020, consumer tracking from the NPD Group.During the last few years, the company has been plagued by of misconduct.
The fantasy sold by lingerie titans collided with reality—the public wants a less limited view of beauty and sexiness. “The issue with companies like Victoria’s Secret and even some of their adjacent brands is that customers felt like they were being told that there was some deficiency they needed to compensate for,” says Cora Harrington, founder and editor in chief of the site .
Read more on glamour.com